EXECUTIVE COACHING AND CONSULTING FOR STRATEGIC SMEs. TOGETHER BUT SCRAMBLED. NOW ALSO IN ZARAGOZA, SPAIN.
EXECUTIVE COACHING AND CONSULTING STRATEGIC
Today, many consultants offer strategic consulting services. Their services have only to do with a report of the conclusions reached by a consultant. This is advice to senior management to know what to do.
The senior manager is satisfied when it receives the report and suddenly you have at your disposal these magic pills with solutions to their problems. The manager thinks, “has cost me dearly but I have the solution.” Once the consultants are gone, the manager already has a strategic plan over a hundred pages in which he explains how to conduct business in the coming years.
Sadly, experience shows that, despite the good ideas of the strategic plan, everything is more or less as before. Why? Because the development of the strategic plan has not been involved in the management and has not been taken into account the company’s culture and way of being and understanding the company has its own management. In this situation, the strategic plan continues to be a plan that looks good in the library and used to show it to customers or banks when they want to borrow money. But for practical purposes its effectiveness is diluted by the day. The executive begins to pull away from him because he thinks the situation has changed and would need updating. Should be updated so that should change.
What senior management has failed with a traditional strategic plan is to generate strategic thinking in management. Strategic plans have never been able to clearly define future scenarios and often becomes obsolete very soon. At the same time they are bound are anchored in the past and do not provide useful glimpses because the road no longer exists or is now too rugged.
However what is never outdated and always helps is knowing what path to follow is the development of competition policy called strategic thinking. If a manager develops the professional skills of strategic thinking in your mind is a powerful machine that generates and develops strategy.
What you need to know a senior is thinking globally, able to see and understand their own business and the environment. What you need to know the entrepreneur is to generate options and opportunities that the road is easier for their organization and more successful. Is that what you need and not a detailed report that tells you what to do, but that is no longer in force the following day.
How do you develop these skills a manager? The best way is to hire a consultant, not to make you the strategic plan, but to do it with him. That is, if the manager himself is doing the strategic plan with the help of external consultants in the process develop their abilities to learn to think. In addition to that already has more runs and it saves money for research, reinterpreted with the pediment of the consultant, the manager himself discovers for himself what is the right way and learning to know to look in the future.
The strategic plan will then be made while the process is done coaching.
As can be seen this approach has a lot of coaching manager. But coaching is conducted by a consultant, in addition to coach is an expert in strategic management and managerial experience. The view of the general direction is something the coach has to dominate, while their ability to develop other leaders.
In Arriaga Associates provide strategic consulting to SMEs in combination with executive coaching, with the intention that they are managers themselves who define the strategic direction. From Arriaga Associates also offer available to managers of all the analysis tools and strategic planning.
Jes√ļs Mar√≠a Ruiz de Arriaga